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HafenCity revisits the Croisette

A large crowd of visitors is welcomed to the Hamburg/HafenCity reception (© Christian Brinkmann / HWF)

Hamburg has had another successful visit to MIPIM – the biggest real estate exhibition in the world in the southern French city of Cannes – with a record 23 representatives on its ‘community stand’. Current HafenCity projects were among the exhibits. This traditional meeting place for decision makers in the real estate industry from around the world took place from 13th to 16th March 2007. More than 25,000 real estate experts came to learn more about current projects and future innovations in Hamburg and elsewhere. At 10.30 on 14th March the Hamburg Finance Senator Dr. Michael Freytag addressed the Hamburg/HafenCity reception on the subject ‘Hamburg's on the up’. The Hamburg stand, approx. 250m² in size, offered up insights into the Hamburg real estate market, as well as views over the port at Cannes and the countless yachts, which made up the floating contingent of the exhibition space.

With a real estate investment turnover of around €4.2 billion in 2006 (2005: €1.4 billion) Hamburg surpassed its own record and further enhanced its position as one of Germany’s premium real estate markets. Its massive restructuring programme in the heart of the city means Hamburg is leading this ever increasing trend among Europe’s big cities: the keys to its modern city development are HafenCity, a completely new city centre district, and the current city centre, which is undergoing fundamental regeneration. Together they are creating a vibrant centre, a mix of living and working, leisure and culture. A full-scale boom is seeing existing buildings modernised alongside contemporary new construction. In fact, Hamburg’s real estate market reflects the overall strength of the city’s economic position.

Over 25,000 visitors went to MIPIM 2007 – investors, developers, financiers, real estate agents, and consultants. International exhibitors from all branches of real estate meet every year in Cannes at MIPIM, which is more internationally and financially orientated than EXPO REAL in Munich. Numerous German and European cities use MIPIM as a forum for their international promotion – to that end Hamburg had a super-modern and striking stand.
Two architectural scale models stood out on the Hamburg stand. The HafenCity model shows the building and planning progress of Hamburg’s ambitious city development project, which, at 155 hectares, will increase the city centre by 40% and thereby count it as one of the most significant inner city redevelopments in Europe. Also catching the eye was a model of Überseequartier, showcased by HafenCity GbmH as the centrepiece and further enhancement of HafenCity’s international standing. Überseequartier will be developed until 2011 by the Dutch-German consortium Groß & Partner, ING Real Estate and SNS Property Finance Grunstücksentwicklungsgesellschaft mbH, with a total investment of €800 billion. At approx 275,000 qm of gross floor space, the quarter almost equals the size of Speicherstadt and will stand out with cultural highlights such as a unique combination of a Science Center, a Science Theater and an Aquarium. Preparations are going full speed ahead and construction of Überseequartier is due to have started by the middle of this year.