Überseequartier: Highly Complex Diversity in a Central Location

While northern Überseequartier’s urban qualities unfurl increasingly, a breakthrough has been reached in development and realization of its southern area at the heart of HafenCity

Überseequartier will be HafenCity’s commercial heart. Here a view from the River Elbe: cruise terminal and hotel on the left and – easily recognizable – the beginning of Überseeboulevard between twin tower blocks. (© moka-studio)

The Überseequartier is the most metropolitan and most-visited quarter in HafenCity. 6,100 jobs will be created here alone. Retail units occupy 23 percent of its area, while the rest is home to eateries, entertainment venues, offices, a vertically integrated cruise terminal, and different hotel spaces with roughly 1,150 rooms, as well as 1,100 (partially subsidized) apartments.

Since 2010, the northern part of the quarter has been all but completed. Today, over 24 boutiques, stores, and culinary establishments (including a large fresh foods market, an organic food store, a drugstore, and a local post office), over 340 apartments, and just about 33,000 m2 of office space can be found here. The foundation for this was an overall urban concept by internationally renowned architects based on construction plans drawn up by Trojan + Partner.

The open spaces all across Überseequartier as well as the areas around Magdeburger Hafen will be realized according to a concept drawn up by Beth Galí and her office BB + GG arquitectes. The Astor Kino Lounge, which is a premium cinema with over 440 seats, the Pierdrei Hotel, 219 partially subsidized rental apartments, and smaller long-stay apartments has been built on the last free plots. The Altes Hafenamt (the old harbor master’s office) is one of the few remaining pre-existing buildings in HafenCity and was reopened in March 2016 as a high-quality hotel with a restaurant and gym concept after painstaking conversion work.

Since Unibail-Rodamco-Westfield’s acquisition and realization a new era has begun to the south of Überseequartier. Its roughly 260,000 m2 of land has served as an inner-city retail, gastronomical, leisure, service, and residential focal point since April 2017, complementing offers already available in HafenCity.

Even if the utilization concept and urban structure of the southern Überseequartier quarter can easily be linked to its original planning, with new elements, its new beginning will be seized as an opportunity to create significantly better conditions for its successful long-term operation as the mixed-use commercial heart of HafenCity.

Large-scale, long-term retail stores, new entertainment options, including a large multiplex cinema with over ten theaters and 2,700 seats, a high-performance, attractive cruise terminal, and, last but not least, a new waterfront with architecturally stunning buildings, will guarantee the Überseequartier a high influx of visitors throughout the year that won’t abate during the weekdays or in the evenings, and offers great potential for a consistently vibrant ‘24-hour city.’

Its open urban structure, which has no climate borders or clearly-defined ‘interior’ or ‘exterior,’ will prompt the entire Überseequartier to realize its high integrative potential for the whole of HafenCity, and result in a tangible interlinking effect.